SKM Messaging
Toll Free: 866-936-9442
International: 561 758-2403
Fax: 866 522-1636
Offices in Florida and Connecticut
Local Marketing
SKM will deliver your business local marketing programs that are relevant, cost effective, and very powerful. People know and trust their friends and neighbors. By using micro-targeting of specific geographic areas, it is now possible to put your message directly in front of the people most likely to be persuaded by it, at the most opportune of times. Let us get you in front of local consumers, Investors, consumers on the market for a new insurance plan, people that enjoy travel, local business's, and many more local target markets.
Local Email Marketing
Our database contains millions of records complete with email address, name, gender, and full postal address. This enables the most comprehensive zip code radius targeting possible. ZIP code radius targeting allows you to select people that are nearest to your business. By only targeting people close enough to become your customer, you can be sure every advertising dollar is well spent.
The database provides the most email addresses in any specific area. Because of the finite audience available to local area advertising market penetration becomes extremely important. Our World Class Email Delivery system along with our White List status with major ISP's enables us to deliver your message to the most people in your area.
People respond positively to email ads relevant to their city or neighborhood. They enjoy receiving offers and information they can take advantage of locally. Subject lines referencing their hometown advertising products and services always attract interest and are viewed as valuable.
By targeting your local area we are able to drive foot traffic to your retail locations. Just like direct mail except it is Inexpensive, Highly trackable, Customizable and Fast to production allowing you to see a High Return on Investment.
Local Direct Mail Marketing
Targeted campaign delivery to thousands of recipients easily, efficiently and effectively. Contact your ideal market - new movers, home owners, boomers, renters, local business's or whatever target market you are looking to reach with your offer delivered directly to the mailbox.
Benefits of Direct Mail
Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it's delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:It's targeted. Mass advertising (TV, print, radio, etc.) can be expensive and isn't always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.
It's personal. With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they're more likely to respond. In fact, 55 percent of consumers "look forward" to discovering the mail they receive.
It's flexible. From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
It's tangible. Direct Mail allows you to physically place your message in your customers' hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.
It's measurable. Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It's as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you'll see what's working and can make adjustments to future mailings if needed.
It's easy and cost-effective. You don't have to be a Direct Mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking Direct Mail piece. With some Direct Mail Web sites, you even design your piece, import your mailing list, and have the campaign printed and sent-all online.
