Pay Per Click

The single largest challenge facing online advertisers today is how to consistently and systematically attain the highest return on advertising investments. One very effective method…in addition to natural, organic search engine optimization (SEO)…is Paid Search or Pay-per-click (PPC). Pay per click (PPC) is an advertising model used on search engines, advertising networks and blogs where advertisers only pay when a user actually clicks on an ad to visit the advertiser's Website. Advertisers bid on keywords they predict their target market will use as search terms they will use on “type-ins” when conducting search engine searches. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages or anywhere a Webmaster or Blogger chooses on a content page.

SKM and its close affiliates offer paid search solutions across all major search engine networks using the multiple targeting variables of geographic location, time of day, day of week and the Website on which the click occurred. The end result is that the real value of each click is determined and bids are set appropriately. The results are remarkable with customers enjoying reduced customer acquisition costs and increased customer conversions -- making paid search a very successful and profitable approach to driving online sales and customer acquisition programs.

Paid Search / PPC Services

Whether you have hundreds or thousands of keyword phrases in Google, Yahoo or MSN, SKM  and its affiliates can help your company determine which keyword phrases are most likely to send you traffic and convert at the highest rate.

We will start by reviewing your competitors’ listings for each of the target search terms, their landing pages, and determine strategic ad copy or creative for each of your pay-per-click advertising ad groups within each ad campaign. SKM  also offers organic SEO services and recommends integrated programs to reinforce your paid search campaigns.

For smaller companies, SKM typically recommends an exact phrase bid management strategy for the U.S. market, limiting ad campaigns to Google, Yahoo & MSN. For larger budgets, SKM recommends a phrase or standard match programs.  For global advertisers, SKM  can work with your Web developers to generate a multilingual search marketing strategy including content development, translation services, and international marketing strategies.